
Previous

What we're doing

The insights we’ve gathered have helped us understand that a campaign seeking to reduce vaping harm amongst young people must do three things:
Build
confidence

01
Encourage young people to reflect on their values, culture, strengths, goals and aspirations – helping them build confidence in the choices they make.
Be
UsefuL

02
Provide useful information about the impact vaping can have, without judgement, to support critical decision making.
Illustrate
Roles

03
Illustrate the role that whānau and community play in the decisions that young people make and how they feel about themselves.

The campaign
Rangatahi are media savvy and quick to dismiss content that doesn’t feel like it’s authentically ‘them’.
Developed with our Hā Collective of young people, the broader campaign avoids judgement and scare tactics; celebrates the things young people care about, their identities, and their language; and delivers easy-to-find, easy-to-share snackable information in the places they already spend their time.





